Expansion Into The European Market | A Brand Story Conversation From InfoSecurity Europe 2024 | A CORO Story with Dror Liwer | On Location Coverage with Sean Martin and Marco Ciappelli

Here we are, once again from the bustling show floor at Infosecurity Europe 2024 in London, situated at the Excel Centre. Sean Martin of ITSP Magazine is your host, and he's joined by Dror Liwer, co-founder of CORO Security. Both are excited to dive deep into how CORO is expanding its focus into the European market.

Day Three: Nonstop Conversations and Presentations

From the get-go, Dror shares his enthusiasm about being part of this prestigious event for the first time. With a primary presence in the U.S., CORO is now aggressively moving into EMEA, starting right here in London. This move is in response to increasing demand from small to medium-sized enterprises (SMEs) in Europe who need robust cybersecurity solutions.

Addressing the Security Needs of SMEs

Sean recalls the comprehensive capabilities of CORO discussed in previous episodes. CORO provides multiple layers of security tailored to an organization’s specific needs, such as regulatory requirements, budget, and staffing capabilities. Sean encourages everyone to revisit those insightful seven-minute chats from RSA Conference to get an in-depth view.

Dror emphasizes that CORO is unique in targeting the mid-market from the ground up, unlike other companies that retrofit enterprise solutions to fit smaller businesses. With a focus on simplicity and powerful protection, CORO ensures that its solutions are manageable even for lean IT teams.

Navigating the Complexities of Europe

One of the significant discussions revolves around the differences between the U.S. and European markets. While Sean and Dror acknowledge the similar types of cyber threats faced globally, operational nuances like data residency and privacy regulations differ widely across Europe. CORO has established a data center in Germany to comply with local data residency requirements, ensuring that email and file inspections stay within the EU boundaries.

Real-World Applications and Challenges

Sean drives the conversation into the specific challenges CORO has faced and the different attack scenarios in Europe compared to the U.S. Dror mentions that while SME awareness of being targets has been prevalent in the U.S. for a while, European SMEs are just beginning to realize the same. As a result, CORO is educating this market about the imminent threats and how to efficiently protect against them without becoming overwhelmed.

The Importance of Affordability

Dror and Sean discuss the financial challenges faced by SMEs, such as difficult decisions on whether to invest in cybersecurity or other critical needs like educational resources. Dror emphasizes that CORO has priced its suite of security solutions to remove this barrier, making comprehensive coverage affordable for even the smallest enterprises.

Team and Technology: The Backbone of CORO

The conversation takes a moment to appreciate CORO’s dedicated team. Sean praises the high energy and mutual support visible at CORO’s booth. Dror points out that customer reviews often highlight how easy it is to work with CORO—a testimony to the company’s dedication to protecting overlooked small and mid-sized businesses.

The Future of SME Cybersecurity

CORO aims to remove the guesswork ("threat roulette”) for SMEs by providing an all-encompassing platform that is accessible and easy to manage. This approach ensures that small businesses can protect themselves comprehensively without the need to prioritize between different threat vectors due to budget constraints.

CORO’s Mission

As the conversation winds down, Dror reiterates CORO's mission to protect SMEs globally and make cybersecurity as effortless as possible. Sean encourages attendees of Infosecurity Europe to visit CORO's dynamic and innovative booth, and for those who cannot make it, to check out CORO online. For more information, visit CORO's website at Coro.net

Thanks to everyone for joining us. Expect more exciting updates from CORO, possibly next time from Las Vegas!

Learn more about CORO: https://itspm.ag/coronet-30de

Note: This story contains promotional content. Learn more.


Guest: Dror Liwer, Co-Founder at Coro [@coro_cyber]

On LinkedIn | https://www.linkedin.com/in/drorliwer/