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A Their Story interview with Marco Ciappelli & Sean Martin
Guest: Stina Ehrensvard, Founder and CEO, Yubico
The organization telling us their story today is Yubico.
Once upon a time, there was an idea. It was a good one. It was so good that it became a flawless product and an extremely successful company overnight.
And they lived successfully and happily ever after.
— The End
Do you want to hear this story, watch the movie, and even wear their t-shirt?
Of course not. It is a bad story and most importantly, it’s not true.
The story of the latest “overnight success” took years to bring together. It happens to be the same overnight success that’s jumped countless hurdles and pushed through some really tough “because we’ve always done it this way” industry roadblocks. It’s also the same one that includes many sacrifices, long-term thinking and commitment; it is also the one that — while it has ultimately had a tremendous amount of success — sees the potential to do so much more for businesses, consumers, citizens, and society.
These are the stories that we like to tell.
This story has been shared by our guest, Stina Ehrensvard, Founder and CEO, Yubico. She might have been asked to tell it before — however, I don’t think it’s been told quite this way.
Stina is a fantastic storyteller and we truly enjoyed our conversation. It is about the past, the present, and the future of her thinking and her vision for her company. She also tells us about her team‘s recent accomplishments and being on the cusp of some incredible things to come; things that will shape the way we look at identity, access control and passwords very differently moving forward.
Now, this is a story you want to hear. I am not aware of any movie offer, but who knows!
For the time-being, this is a good one to listen to.
Get some popcorn and enjoy!
