A Their Story conversation with Sean Martin, Marco Ciappelli, and Pentera’s CMO, Aviv Cohen
This is a story that begins with the journey of Arik Liberzon, the founder and CTO and head of the R&D and product teams at Pentera. Arik was the head of the red team for the Israeli Defense Forces, chartered with pentesting — or red teaming — all of the strategic assets against nation state levels of threats. He did so with a great number of people, just like you would expect to do with an enterprise level red teaming program, tapping into a wealth of ethical hackers and red teamers. But he also had another part of his brain, which was all about software.
Arik fused the two mindsets and had an a-ha moment that basically sounded like this:
'I can do everything that I'm doing here with people and I can do it in software. I can shrink wrap a red team in a box of software and give every enterprise in the world the ability to red team irrespective of their budget. I can give every business the power of a big red team army, delivered through software.'
“Today, pentesting is done exactly as it was done 10 years ago. And if you think about it, that’s just crazy.”
This story, and the broader capabilities, mission, and vision for the future at Pentera, was told to us by Aviv Cohen, Pentera's Chief Marketing Officer. Connecting the human element to software and operations, the team at Pentera believes that it is important to have a human view for the challenges organizations face when managing their security programs. This is why Pentera created a series of cyber cartoons that are specialized to represent cybersecurity life. The cartoons connect the life of cybersecurity personnel and their role in society. This is a way for us to laugh, adding some humor to reality, connecting the technology products and services that we provide to this reality.
“Five years from now, people are going to look back at manual penetration testing and ask themselves, ‘what was that... really?’ What we are doing is transformational.”
The software-enabled red team army is here and ready to join your team. Have a listen and connect with the team at Pentera to begin and continue your own red team journey.
Guest
Aviv Cohen
Chief Marketing Officer at Pentera [@penterasec]
On Linkedin | https://www.linkedin.com/in/avivco/
Note: This story contains promotional content. Learn more.
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