In the latest Brand Story episode, host Sean Martin chats with Brian Reed, Mobile Security Evangelist, and Chris Roeckl, Chief Product Officer at AppDome, during the OWASP Global AppSec event in Lisbon. The episode dives into pivotal aspects of mobile app security and consumer expectations.
Brian Reed articulates how AppDome collaborates with OWASP to tackle mobile app security challenges. He underscores the significant role consumers play in these endeavors. According to AppDome's annual survey, consumer feedback is indispensable, revealing that a staggering 97% of consumers would abandon a brand after an insecure app experience, while 95% would advocate for a brand offering a secure experience. This highlights the stark consequences of neglecting mobile security.
Chris Roeckl elaborates on how AppDome’s annual survey, spanning four years, has amassed data from over 120,000 consumers across 12 countries. This wealth of information provides a clear trend: consumers increasingly prioritize security, particularly in banking, e-wallet, healthcare, and retail apps. Interestingly, while social media is not at the forefront of security concerns, it is rapidly becoming a focus area as users grow more conscious of account security and privacy.
The discussion brings to light how brands can effectively communicate their security protocols to consumers. Reed and Roeckl suggest transparency through dedicated web pages, direct email outreach, and in-app notifications. This communication helps build trust and reassures consumers that their security concerns are being addressed.
The conversation also touches on the integration of security into the development lifecycle. Developers often face the challenge of ensuring robust security without compromising the user experience. Reed mentions the importance of making security processes seamless and non-invasive for developers. By leveraging machine learning and AI, AppDome aims to automate many security tasks, allowing developers to focus on creating innovative, user-friendly applications.
Moreover, Roeckl points out that a holistic approach is essential. This means incorporating input from various teams within an organization - from product leaders focusing on user engagement to engineers ensuring crash-free applications and cybersecurity teams safeguarding data integrity. This collaborative effort ensures that the final product not only meets but exceeds consumer expectations.
The insights shared in the episode are a call to action for businesses to prioritize mobile security. With six billion humans using mobile apps globally, the stakes are higher than ever. Brands must recognize the direct correlation between secure mobile experiences and customer loyalty. By investing in robust security measures and effectively communicating these efforts, businesses can foster a secure and trustworthy environment for their users.
Listeners are encouraged to download the full AppDome report for a deeper understanding of consumer attitudes towards mobile app security. This empathetic report offers valuable insights that can help developers, product managers, and cybersecurity teams align their strategies with consumer expectations, ultimately leading to safer and more secure mobile applications.
Learn more about Appdome: https://itspm.ag/appdome-neuv
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Guests:
Brian Reed, SVP AppSec & Mobile Defense, Appdome [@appdome]
On LinkedIn | https://www.linkedin.com/in/briancreed/
Chris Roeckl, Chief Product Officer, Appdome [@appdome]
On LinkedIn | https://www.linkedin.com/in/croeckl/
