ITSPmagazine Studio

A Brand & Marketing Advisory for Cybersecurity and Tech Companies

What It Is

ITSPmagazine Studio is a brand and marketing advisory built specifically for cybersecurity and tech companies.
We help you define your brand, shape your story, and create marketing programs and campaigns that actually moves the needle in this industry.

You get both co-founders of ITSPmagazine as your advisors—industry expertise that would typically sit on your advisory board, but on demand and with zero commitment.

With 60+ years combined experience in branding, marketing, cybersecurity, journalism, creative direction, and analyst work, you get both the logical and creative perspective—plus access to our network of specialists when needed.

Marco Ciappelli

Co-Founder & CMO @ITSPmagazine | Master Degree in Political Science - Sociology of Communication l Branding & Marketing Consultant | Journalist | Writer | Host🎙️Technology, Cybersecurity, and Society | 🌎 LAX 💫 🛸 ✨ FLR 🌍

marcociappelli.com

Sean Martin, CISSP

GTM Advisor | Journalist, Analyst, Technologist | Cybersecurity, Risk, Operations | Brand & Content Marketing | Musician, Podcaster, Professor, Moderator | Co-Founder, ITSPmagazine: Broadcasting Ideas. Connecting Minds.™ | 🌎 LAX ✈️ NYC 🌎

seanmartin.com


Why This Combination Works

You get both sides of what cybersecurity marketing actually needs:

Marco brings 25+ years of creative strategy and the sociological lens to understand how technology reshapes society—plus the storytelling skills to make complex tech accessible to diverse audiences.

Sean brings 30+ years of hands-on cybersecurity engineering, market-defining innovation, emerging technology product development, and the technical authority that comes from actually building and delivering hundreds of security products.

This isn't theory meeting practice—it's two professionals who've spent decades living in both worlds. One founded a company helping tech firms reach global markets, the other explores how technology impacts humanity through media that reaches diverse audiences worldwide. Together, you get messaging that resonates with people AND credibility that satisfies technical buyers.

The result: cybersecurity brand positioning that cuts through industry noise because it's grounded in both human understanding and technical reality.


What You Can Get

  • Brand positioning that cuts through the noise — we know this crowded market and what makes companies stand out

  • Marketing campaigns designed for cybersecurity and technology buyers — not generic tactics, approaches that work in our industry

  • Messaging that works for both technical and business audiences — we speak both languages fluently

  • Content strategies from media creators — we know what gets coverage, what resonates, and why

  • Go-to-market, campaign and launch direction — from people who live in this space daily and know the buying personas

  • Access to our specialist network — when you need deeper expertise … we know some people

This isn't generic marketing consulting. This is cybersecurity and technology branding expertise you can't get anywhere else.


How It Works

Start with a complimentary introductory call or a discounted 1-hour advisory session

Then choose what works for you: 1 - 10 hour prepaid packages for ongoing projects, or larger custom arrangements we'll plan together.

Customize the session(s) based on your most pressing needs:

  • Audit what you have now—what's working, what's broken

  • Brainstorm new campaigns, launches, or messaging directions

  • Review and refine existing materials, decks, or strategies

  • Get fresh ideas when you're stuck or need outside perspective

  • Ongoing partnership for major initiatives and growth phases

One-off consultation or long-term branding and marketing partnership—it's entirely up to you and your needs.

Whether it's one hour or twenty, we plug into your process, bring clarity, and move things forward.


Who It's For

  • Cybersecurity and tech startups building or refining their brand

  • Growth-stage Cybersecurity and Technology companies scaling their marketing

  • Founders and executives who want industry insider perspective

  • Investment and portfolio firms looking to support their portfolio companies

  • Internal marketing teams needing expert guidance from people who understand both the technical and business sides

  • Marketing agencies that need deep cybersecurity and tech domain expertise to better serve their clients


Ready to Talk?

Let's find out if we're a fit.

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We're your brand and marketing advisors—when you need us, for what you need.