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  • Circus Circus 2880 South Las Vegas Boulevard Las Vegas, NV, 89109 United States (map)

How To Sell Security: Getting past the FUD factor
A wise salesman once said, “People buy to either feel good or solve a problem.” Gone are the days when we could 'sell' security information security programs on the Fear, Uncertainty and Doubt held by our stakeholders in order to make them ‘feel good'. With breaches garnering front page headlines, the time has come to recast our profession as an enabler of the business in these trying times. To gain the traction we so desperately need takes new skills. 

Earlier Event: January 17
Cloud Security Summit
Later Event: January 23
ICIT Winter Summit